Your Data. Your Rights.

Privacy Policy

Your privacy matters to us. Learn how we collect, use, and protect your personal information when you use our AI automation services.

Last Updated: September 19, 2025

Introduction

Asterra ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website asterra.ca, use our services, or interact with our business automation solutions.

Information We Collect

Information You Provide Directly

  • Contact Information: Name, email address, phone number, business name, and mailing address
  • Business Information: Industry type, business size, current systems and processes, automation needs
  • Communication Records: Messages, inquiries, support requests, and consultation details
  • Account Information: Login credentials and account preferences when you create an account

Information We Collect Automatically

  • Website Usage Data: IP address, browser type, device information, pages visited, time spent on pages
  • Analytics Data: Website performance metrics, user behavior patterns, and interaction data
  • Cookies and Tracking Technologies: Session cookies, preference cookies, and analytics cookies

Information from Third Parties

  • Service Integration Data: Information from systems we integrate with during our automation services
  • Business Intelligence: Publicly available business information to better understand your needs
  • Referral Information: Contact details when you are referred to us by existing clients or partners

How We Use Your Information

We use your personal information for the following purposes:

Service Delivery

  • • Providing business automation consultations
  • • Designing custom automation solutions
  • • Operating AI receptionist systems
  • • Delivering technical support

Business Operations

  • • Processing payments and billing
  • • Communicating about services
  • • Providing customer support
  • • Scheduling consultations

Marketing & Improvement

  • • Sending marketing communications
  • • Analyzing website usage
  • • Conducting market research
  • • Creating case studies

Legal & Compliance

  • • Complying with laws and regulations
  • • Protecting our rights and interests
  • • Preventing fraud and unauthorized access
  • • Responding to legal requests

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers including cloud hosting, analytics, CRM platforms, and communication tools.

Business Transfers

In the event of a merger, acquisition, or sale of our business, your information may be transferred as part of the transaction.

Legal Requirements

We may disclose information when required by law, court order, or to protect our rights, property, or safety.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

Encryption: Data encrypted in transit and at rest using industry-standard protocols
Access Controls: Limited access to personal information on need-to-know basis
Regular Audits: Periodic security assessments and vulnerability testing
Employee Training: Regular privacy and security training for all team members

Your Rights and Choices

Depending on your location, you may have the following rights:

1

Access and Portability

Request access to your personal information and receive a copy in portable format

2

Correction and Updates

Update or correct inaccurate personal information in your account

3

Deletion and Restriction

Request deletion of your personal information or restrict certain processing

4

Objection and Withdrawal

Object to processing for marketing purposes or withdraw consent

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at legal@asterra.ca

Provincial and Federal Compliance

This Privacy Policy is designed to comply with:

  • • Personal Information Protection and Electronic Documents Act (PIPEDA)
  • • Provincial privacy legislation where applicable
  • • General Data Protection Regulation (GDPR) for EU residents
  • • California Consumer Privacy Act (CCPA) for California residents

This Privacy Policy is effective as of September 19, 2025 and supersedes all previous versions.